GVFI is an alternate fashion and lifestyle brand from Bandung devoted to a free-living attitude and inspired by the music and beach of the modern day culture that surrounds us.
GVFI started by Bisma Aria Nugraha’s passions in 2010. Besides of being a professional musician (The Bassist of Rocket Rockers, a Pop Punk Band originally came from Bandung), he also doing his hobby in his freetime, which is surfing, with Goofy Footed technique (right foot leading), Thus, this surfing style becomes the idea of creating a brand named GVFI.
The choose of word GVFI was intended to ease the word spelling in Bahasa, and to be the differs among the existing names. The brand appreciate in particular to all beach lovers.